If you’re an Amazon seller generating over $10,000/month in sales on Amazon.com, you’re required to submit proof of product liability insurance. Failing to upload a valid Certificate of Insurance (COI) can lead to listing deactivation or even account suspension. This guide walks you through how to upload your Amazon product liability insurance document correctly in Seller Central.

Step 1: Prepare Your Insurance Document

Before you log in to Seller Central, ensure your Certificate of Insurance (COI) meets Amazon’s requirements:

  • The coverage must be Commercial General Liability (CGL) insurance.

  • Minimum coverage must be $1 million USD per occurrence and in aggregate.

  • The policy must name “Amazon.com Services LLC and its affiliates and assignees” as additional insured.

  • The policy must cover products liability.

  • Your legal entity name and address must match your Amazon seller account.

  • The policy must be in English or include a certified English translation.

  • The policy must be current and not expired.

Most reputable brokers familiar with Amazon will ensure your COI meets all these requirements.

Step 2: Log In to Amazon Seller Central

  1. Go to https://sellercentral.amazon.com.

  2. Log in using your Amazon seller credentials.

Step 3: Navigate to the Insurance Upload Section

  1. From the main dashboard, click “Settings” (gear icon in the upper right corner).

  2. Select “Account Info.”

  3. Under the “Business Information” section, click “Insurance” or “Upload Insurance Certificate.”

Amazon may also send a compliance notification or pop-up message if your account has passed the $10,000/month threshold, prompting this upload.

Step 4: Upload the Certificate of Insurance

  1. Click the “Upload Certificate” button.

  2. Browse and select your PDF COI file (maximum file size: 10 MB).

  3. Verify that the details match your account information exactly.

  4. Confirm and submit.

Step 5: Wait for Amazon’s Review

Once uploaded, Amazon typically takes 2–5 business days to review the document. You will receive a confirmation via email or within Seller Central once the document is accepted or if further action is needed.

What If Your Certificate Is Rejected?

If Amazon rejects your COI, check for these common issues:

  • Your business name or address does not match your seller account.

  • Amazon is not listed as “additional insured.”

  • The policy doesn’t explicitly include “product liability.”

  • The coverage amount is too low.

  • The COI is expired or missing key details.

Contact your insurance provider to correct the issue and re-upload.

Additional Tips

  • Always keep a copy of your latest COI ready.

  • Set a calendar reminder to update your COI 30 days before renewal.

  • If your sales are close to $10,000/month, prepare in advance to avoid account delays.

Below is an example of an email from Amazon that acknowledgement and acceptance of the insurance document :

Conclusion

Uploading your product liability insurance to Amazon is not just about compliance—it’s about protecting your business. Following this process ensures uninterrupted selling privileges and builds trust with Amazon and your buyers.