Blogging is a very effective marketing tool in today’s ecommerce landscape. Many businesses have a website but don’t have a blog within their website, and we know that a website is only as informative as a few sentences in each section. A blog gives you authoritative leadership over your competitors because you will be able to command your brand better through the content of your blog. Let’s talk more why your business needs a blog.
1. Flexibility of Blogging Content
Blogs are flexible. You can have all kinds of content written for your company’s blog, and they don’t necessarily need to come from your own team, they can also be from guest writers. Unlike your website which would have its fixed tone of presentation, or your social media that speaks about your products to specific personas, your blog can be about anything even remotely related to your brand or business, and in any voice you deem suitable. You can share updates about your business, talk about current happenings, share ideas related to the use of your products, anything relevant about the industry, and much more. This flexibility of content hauls along with it many other benefits.
2. A Blog Humanizes You
When customers see your business or a brand, they likely see just that – a business. There is nothing human beyond the brand name because the relationship they have with you is a straightforward transaction of money for goods. You need a voice, and although your social media content may present some sort of human voice, having a blog creates the opportunity for you to communicate with your customers with a deeper connection. When they read your blog, they are able to relate and have a grasp of your personality.
3. Build Your Community with a Blog
When your customers see that your blog has interesting content, they will keep coming back, and will likely share your content on their social media platforms. This is one of the best ways for you to build traffic on your website. The trust and connection built between you and your customers will encourage loyalty, and keep them engaged to your brand, looking forward to more content. As more and more people visit your blog, you rank better and generate more leads. It is vital that once you start getting traction, you work extra hard to create more interesting content.
4. Blogs are Great for Search Engine Optimization (SEO)
The keyword here is ‘keywords’. There is a limit of how many keywords can make it from your website into Google’s algorithm, but for blog posts, there is no such limit. You get to use as many keywords as you want, and you can rank for them; short-tail, long-tail, product defining, long-term, short-term, etc. Although blogs are usually great for long-tail, every category of keywords plays a part in your SEO. Combine informative and engaging write-ups loaded with relevant keywords and you’ll be climbing up the ranks very quickly.
5. Drive Traffic and Generate Leads with Blog Posts
Internal linking is absolutely free, and the best place to do it is within your own blog. Point your audience to relevant pages within your site to help them navigate better. If you have new projects or products, clearly link them within your blogs. Internal linking contributes to your SEO ranking and the more relevant internal links you have, the higher your success rate in ranking, so don’t be afraid to use them.
7. You Get to Talk About Your Products in Detail
On your marketplace listings, website listings, and other ecommerce platforms, you get to list your products and their details, as long as the information abides by the regulations of the platforms. On your blog, you can elaborate about your product as much as you want. Imagine being able to describe every part of your product, talk about the benefits that come with it, why your customers should choose your brand and products, and even include case studies to support your claims. And more than that, you get to include tutorial videos and guides if your product requires any technical operation or assembly. Furthermore, you get to communicate with them in the comments section.
8. Customers Expect You to Have a Blog
Gone are the days when blogging was about individuals sharing their personal experiences, ideas, and opinions. Blogs today serve a bigger purpose – they take their place as a mainstream form of content for businesses. More often than not, when a potential customer visits a website, they will look for more information, and where do they go? They would look into your blog to see what else they can learn about your company, about the content you share, or about your products.
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