Tips for Creating Content on Facebook
- Post Content that would be Interesting to Your Target Audience
Keep your content interesting at all times. If you are a food and beverage business, post interesting content that is related to food and beverage such as recipes, cooking videos, pictures of unique foods, etc.. Avoid hard-selling your product or service because people aren’t as engaged to sales talk as they are to good content.
- Try to Create a Variety of Content
Remember that you are a business account, and at the same time you need to keep your audience interested. So, it is important to find a balance and it helps if you are able to provide a variety of content such as:
- Blog Posts and Articles - Share articles and blog posts from your website with an interesting caption that is able to bait your audience.
- Infographics Relevant to Your Business - Share information around your business that could be beneficial to the public.
- Videos and Photos - Add interesting pictures and videos to the mix. If you source them from somewhere else, don’t forget to get permission and credit the source.
- Press Releases - Whenever there is a significant update or big news for your business, you may post up a press release - if press releases are relevant to your business.
- Promotions and Contests - Depending on the type of business, you can consider creating contests and promotions for your audience. Everybody loves a good contest.
- Live Videos - You can livestream a lot of possible content such as unboxing of products, or tutorials on how to use your product or service, etc.
- Try to End your Posts with a Question
As blunt as this may sound, people are generally very opinionated and want to share their opinion on just about anything. Ending your posts with a question encourages engagement from your followers to say what they think about your post, and maybe tell their own story with regard to the related topic. Sometimes, you may even come across valuable feedback from the comments.
- Control the Frequency of Your Posts
You know that feeling you get when you see too many posts from a person that you follow, that it floods your feed with just them, and you wish you could see less of them? Yup, that’s the same feeling consumers get when they see (very) frequent posts from businesses they follow online. Select only content that is relevant and beneficial to your target consumers, and schedule your posts so that they are easier to manage, and it creates a routine effect on your followers. They will know to expect a post from you at a certain time on specific days.
- Don’t Assume that Social Media Posts can be Shared Across Platforms
Say you post something on Instagram and it’s doing really well, it doesn’t necessarily mean that the same content will work on Facebook or Twitter. Each platform is unique and has a different allure. It’s important to first study what content works for each platform before posting, and understand that the audience being addressed is different across platforms.
- Create Contests with Prizes
People love contests. Try to create contests from time to time that are relevant to your product/service, and can also double as a marketing stint. Either offer your product/service as the prize, or cash, or whatever you think works for your target consumers. A popular form of contest seen on social media is the “like & share”, where users are asked to like and share the page or a post on the page, and the lucky winner is randomly selected. It works, but it may be a bit common and can get boring. Try to come up with contest ideas that involve the participants more, like a drawing, singing, cooking, or guessing contest. There are a tonne of ideas for contests so be sure to keep it fresh and infrequent because you don’t want it to lose its appeal.
- Have a Topic Flow
If you are on a specific topic for the week, try to maintain a flow. Keep your posts relevant to the topic so that your audience can retain their focus on the selected topic. Having a lot of information to digest may cause your audience to lose interest so make sure you thoroughly understand your audience, and cater to them accordingly.